New Davanti Horizon collection

“The young Swiss watch brand Davanti, whose Kickstarter campaign started in July 2020, created an innovative design inspired by Horizon line of the city of La Chaux-de-Fonds, where the founders came from. The collection called “Horizon” is sold for less than $500 on Kickstarter.

All watchmaking enthusiasts know La Chaux-de-Fonds. This Swiss city, located on the border of the French Jura, is home to many watch brands, from Corum to Girard-Perregaux passing Tag Heuer and many others. A multitude of watchmakers, but also of subcontractors (cases, hands, dials, etc.) and an internationally renowned watch museum, which offers an essential collection and major exhibitions.

In short, it is this city, which has been listed as a UNESCO World Heritage Site since 2009 and which is sometimes nicknamed “The Watchmaking Metropolis” or “The City of Precision” which inspired the founding principles of Davanti.

Davanti launched its crowdfunding campaign during the month of July 2020 on Kickstarter. The brand’s founder, Filippo Lafranchi, is from La Chaux-de-Fonds; he grew up there, in a family of designer, and worked there as an industrial designer. He worked at Parmigiani Fleurier, at the Swatch Group and a few other firms.

Needless to say, since he was a child, he has bathed and lived in and for watchmaking. Like his friends from elsewhere who are working with him on this project (from manufacturing to marketing to bracelets). And it was with them that he decided to embark on the Davanti adventure. The idea being to draw inspiration from La Chaux-de-Fonds, but also to produce as much as possible using local labor.

The very coherent Horizon collection will be divided into three models: Horizon Aurora with gold PVD steel case, Horizon Noctis with steel case and blue dial and finally, Horizon Meridiem with steel case and white dial. These three “morning, noon and evening” watches display the same design for the dial, a design that is original and successful to say the least, which displays the “hours” in its upper part and the “minutes” in its lower part.

More concretely, the dial, divided in two by a horizon line with the hour digits 10, 11, 12, 1, 2 at the top, and the minute digits 20, 25, 30, 35 and 40 on the bottom. Between the two, delimiting the horizon, 3 and 9 offer metallic reflections.

The lower part is decorated (3D effect) by an inclined grid, which evokes the long straight streets of La Chaux-de-Fonds (which allowed all watchmaking workshops to receive daylight), Barcelona or New York.

The architecture of the steel case (water resistant to 100 meters) recalls the roof of the Pantheon in Rome. It is polished on the sides and the bezel is brushed. Still in the travel spirit, we notice that the crown evokes the shape of an airplane engine.

Finally, the hands covered with Luminova make you think of long straight lines, these endless roads that cross the deserts or the immense fields of Argentina. The whole is protected by a sapphire crystal.

The caliber is an automatic Sellita SW200 manufactured in La Chaux-de-Fonds. Its power reserve is 40 hours. It is visible through the transparent caseback of the box. The set is worn on a leather or fabric strap with folding clasp or on a steel bracelet.

In the end, a Swiss watch, even a very hot watch, which succeeds in combining an innovative and original dial design and which makes you want to travel. Desires to travel that remain possible because the sale price of less than 500 euros is particularly attractive for a watch of this quality.”


Pay them a visit : Davanti

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